What are Google Local Guides?
Google Local Guides are “power users” on Google Maps. They help consumers who are searching online for products and services by writing reviews, sharing photos, and answering questions about businesses on Google Maps.
93% of consumers read online reviews before buying a product [Qualtrics.com]. 63.6% of consumers say they are likely to check reviews on Google (through Google Maps and Search) before visiting a business location — more than any other review site. [ReviewTrackers]
Google Local Guides not only ensure that Google keeps its commanding lead in online reviews; they're also an authoritative source of information on Google Maps, which makes them a valuable asset for any business wishing to make their mark online.
The Power of a Google Local Guide
When a Google Local Guide writes a review, answers a question, or posts a photo on your Google My Business listing or on Google Maps – it can positively impact your brand. It shows that one of Google’s highly trusted guides took the time to enhance your business' reputation – which influences consumers to consider purchasing your products or services.
What are Google Local Guides and how do they help businesses grow? Watch the 2-minute video – below.
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