Return on investment, or ROI, is crucial when considering a marketing strategy.
According to a number of studies conducted by independent organizations, adding a 360 degree virtual tour to a website has proven to be a low-risk, high-reward means of increasing profitability for many types of businesses.
For a round-up of those findings, click here.
Survey Shows 360-Degree Virtual Tours Continue To Grow Since The COVID-19 Pandemic
(From a report by LCPmedia)
According to a survey by LCPmedia, virtual tours quickly rose to the top of marketers' lists in March 2020 when the world began shutting down due to the COVID-19 outbreak and more people opted to stay home. The survey found that 97% of marketers pivoted their strategies to virtual tours at the start of Q2. Many communities were able to seamlessly transition their in-person tours to digital-only tours. Before the pandemic, 30% of marketers say their properties only offered unit tours. That jumped to 90% of marketers stating that virtual tours have directly contributed to an increase in sight-unseen leases. Full online property tours that showcase amenities are now essential for those who want to tour the grounds and facilities of their future home. The survey found that virtual tour activity is still on the rise. Of the tours examined, on average, there was a 329% increase in visits from February to May with some tours seeing as much as a 200% increase in conversions over those four months.
Key takeaways from the report:
- Equip your team with valuable tools that will help them succeed and feel safe. This may include virtual tours, or updated sales and marketing content for virtual outreach.
- Try new digital endeavors your company has put off. Our world has changed, and now is the time to adopt new technologies that will set you apart from the competition.
- Focus on the long-term. The pandemic has taught many of us to react on impulse, and find quick fixes to our problems. Instead, we should embrace the new normal with digital tools that not only resolve our issues, but also address long-term problems. This makes the investment worthwhile.
Virtual Tours for Senior Living Facilities are Critical During the Coronavirus (COVID-19) Pandemic
(From a report by aPlaceForMom.com)
The need for a safe and secure environment for seniors doesn’t stop, especially amid extreme circumstances like coronavirus (COVID-19).
Senior living communities are instituting specific protocols provided by federal, state and local guidelines to prevent the spread of coronavirus.
Usually, a tour of an assisted living community or nursing home is a must before deciding to move in. But occasionally, time, distance—and in extreme circumstances—a pandemic like coronavirus can prevent an in-person visit.
And that's where a 360-degree virtual tour is paramount for patient safety.
Hotels – Motels – Bed-and-Breakfasts… Are You Using Virtual Tours to Engage Travelers and Increase Bookings?
360-degree virtual tours help travelers better visualize what they can expect at your facility which increases booking success. Websites with virtual tours are viewed 5-10 times longer than those without (Panomatics). Don’t underestimate the power of a virtual tour when trying to attract travel shoppers.
Virtual Home Tours Give Real Estate Listing Agents a Powerful Advantage
(From a report by the National Association of Realtors)
Virtual home tours have come a long way, in terms of enhancements to the technology and interest among buyers and sellers.
In fact, a 2018 Coldwell Banker survey found that 62 percent of respondents would choose a listing agent who offers virtual house tours over an agent who does not.
For international clients, virtual tours are especially important, potentially saving substantial time and money for cross-continental travel.
